I’m an Automattician!


I’m super excited to announce that I’ve joined Automattic as a Happiness Engineer, working with WordPress.com!

You may not know the name Automattic, but you certainly know the products. WordPress.com, Akismet, Gravatar, and VaultPress, just to name a few. In short, Automattic is the powerhouse of the web. It’s important to note that WordPress.com sees over 100,000 new blogs added per day, and as of the time of this posting, has 62,935,144 websites in it’s network.

I don’t really have words to express how excited I am about this move forward, and what it means for me both personally and professionally. It’s been a wild ride getting to this point, and I couldn’t be happier with where I’ve landed.

Since I will be working with Automattic full-time, I have decided to close the doors to Elixr, which has treated me SO well since its inception over 2.5 years ago. In many ways, opening the doors to Elixr was the best thing that I ever could have done (besides having kids, of course.) It allowed me to pursue my dreams and learn more every day than I ever thought possible. I’m forever grateful to the amazing clients that I’ve had the honor to work with over the years. They have taught me well, and I am completely humbled by the experience.

wordpress-logo-stacked-rgbBeing a non-profit guy, this is the ideal move for me. Automattic is a for-profit company, but it’s roots are in the Open Source movement. Being in such close proximity to WordPress.org (powering just about 20% of all websites worldwide,) and the WordPress Foundation, I get to stay in the same place as my values, moving the world (and the web) forward with each step.

Since the whole company is distributed, I’ll get to stay in Philadelphia. Being distributed means that the whole company works from where they are. That translates to having colleagues from all over the world, in every time zone. It’s an incredible concept, and there is nothing else like it. I’m super excited to get to work with such an amazingly talented, nice, and super-driven bunch. These are people that I’ve respected and admired for years. To have to opportunity to join them is an incredible honor. I’ve even had the pleasure of meeting a few of them already, which just showed me how great of a personal fit this move is.

Of course, I’d like to thank my wife Lula, and my whole family really, for holding me up during this process. It’s because of their constant faith in me and the work that I do that I was able to get to this point in my career. Also, thanks to Peter Slutsky for his constant encouragement.

Onward and upward! Here’s to fantastic movement forward, and always following your dreams. If working with Automattic is one of your dreams, you should totally go for it. We’re hiring. Seriously. Apply.

See you all in the ether.


12 thoughts on “I’m an Automattician!

  1. Alx you are an amazing teacher of holding the paradoxes of equanimity and tenacity. You go for what you want with a singular laser focus while holding an acceptance of life on life’s terms. So thrilled you’ve followed this great dream. And here you are. Anyone who knows you, knows the next dream is already lit. It’s all good.


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